Innovative recipe app empowering people to get outdoors
How might we lower the threshold for outdoor adventures by rethinking how we plan for meals in nature? MERU was created in response to a common friction in the hiking experience: the complexity of food planning.
Overview
With this app, I designed a solution that not only simplifies outdoor cooking, but actively encourages people to get outside, which promotes health and longevity 🌲
Challenge
According to Harvard Health and numerous other institutes, hiking provides substantial benefits for both mental and physical well-being.
However, Fjällsäkerhetsrådet points out that many aspiring hikers feel unsure about how to prepare. This uncertainty creates a barrier, preventing newcomers from enjoying the benefits of nature. The Swedish Tourist Association (STF) also points out that many people have limited knowledge of nature and its opportunities, and socioeconomic factors like income and cultural background further limit outdoor participation. This project aims to make spending time in nature more accessible and easier to plan for everyone.
Process
I apply Design Thinking to guide my process. It’s never linear, but iterative: shaped by testing, feedback and continuous refinement to ensure solutions that truly address the core problem.
Solution
MERU makes meal planning for outdoor adventures simple, smart and inspiring. The app combines an intuitive quiz with thoughtful functionality and a nature-inspired design to generate personalized menus based on the user’s needs. This takes the stress out of planning for meals in the wild, so users can focus on what really matters: the adventure!
The project name MERU is inspired by both the word “menu” and Mount Meru, a sacred mountain in Hindu and Buddhist mythology.
Impact
MERU received very positive feedback from users testing the finished app. The quiz was praised for its clarity and simplicity and many said they would definitely use it because it solves a real problem. Flexibility was also noted as a major strength.
Successfully created a menu without assistance
Felt more confident and motivated to get outdoors
Would recommend MERU to a friend
Future development could add social features like recipe and menu sharing or reviews, fostering an even more community-driven experience. AI could also unlock more advanced personalization, such as optimizing meal plans based on backpack weight and hiking distance.
